George2 is a social enterprise that aims to be one of the biggest funders of good causes in Australia. We supercharge fundraising for not-for-profits, charities and sporting clubs by providing innovative fundraising products and technology solutions so that they can raise more money and do more good for their causes. Tabcorp recognised the challenges facing not-for-profit fundraising efforts and use their size, talent, expertise and technology to help. We do not profit from fundraising.
Giving back to the community is a proud part of the Tabcorp DNA, which dates back more than 130 years. George Adams, the founder of Tattersalls Lotteries, is one of Australia’s greatest entrepreneurs and philanthropists. The legacy of his estate was extensive and impressive, throughout Australia significant contributions were made, in particular to hospitals and medical research and they continue to touch generations of Australians. Tabcorp Charitable Games represents a reconnection with the values of that heritage.